Shoe Buying Tips


So, you're looking to buy shoes? Let's take a look at where you should start, with our hints and tips on buying footwear. Many of our tips are specific to the UK and you'll find some exclusive information that's simply not available elsewhere.

We can help to save you a substantial amount, while also making sure that you buy shoes that are both comfortable and stylish.

Why can't you find comfortable shoes?

Have you always found that you can't find shoes that are comfortable? It is normal for many people to have a bit of trouble when wearing a new pair of shoes for the first time, but if you always find yourself feeling pain when wearing shoes then there may be a larger problem.

If you're in any doubt as to what's going on then it may be worth seeking professional help from a medical specialist. You may feel a bit silly consulting a medical professional about something that you might regard as being trivial, but there's no doubt that getting the right footwear could make a real difference to your health. We've been contacted by some people, for instance, who simply weren't aware that they had problems that were being caused by an existing medical conditions.

If you're struggling then check out fly flots - comfortable shoes that suit many.

Knowing your feet

Understanding how your feet look and how they may differ from others is a really important first step to finding the right shoes. Do you constantly find, for example, that you buy shoes that are supposed to be the right size and yet they never seem to fit? There could be many reasons why you face such problems and it's important to remember that not all feet are equal, by any means.

This means that it's important to identify whether your feet are particularly wide, or whether they might swell up more in certain weather conditions. You'll be able to discover a lot of this for yourself, but a good shoe shop may be useful to advise you if you're not really sure why you're having problems.

"Wearing in" shoes

Many of us were once taught the value of wearing in a new pair of shoes. The idea is to wear a new pair of shoes in short bursts, usually just around your own home to begin with. Reading this information, you may immediately recall hearing it when you were younger. Unfortunately, many of us have got out of the habit of wearing in shoes in this way.

It's certainly useful to get back in the habit. Wearing in shoes in this way can help you to avoid the blisters that many of us associate with new footwear. You may also be surprised. You may have thought about discarding a particular pair of shoes because they always seemed to be painful, but you may be able to get over this following a short period of wearing in.

Different shoes for different purposes

You probably wouldn't wear a pair of trainers to a wedding or a job interview. Equally, wearing a pair of formal shoes to play tennis would also be a bit silly!

These examples help to illustrate the fact that different shoes are clearly designed for different purposes. Shoe manufacturers spend millions of pounds each year on improving existing designs and trying to get everything right.

So why is this relevant to you? When you buy a pair of shoes it really is important that you choose footwear that is going to be suited to your needs. Before buying any shoes, it's really important that you think about the occasions when you will be wearing them. Some questions that you might want to ask yourself would include:

  • Will I be wearing them indoors or outdoors?
  • Are they going to be worn when I'm doing exercise?
  • Will they be used for long walks and hiking?
  • Am I expecting to be able to use them to walk on uneven surfaces?
  • Do they need to be suitable for more formal occasions?
  • Should they be waterproof?
  • Will I want to wear them during hot periods of the year?
  • Should they be suitable for taking on holiday?


As you read through that list of questions above you'll be building up an impression of exactly what you're looking for. If it's something that you'd like to refer back to, then why not bookmark this page?

One point to note is that the line between formal and informal shoes seems to be increasingly blurred, in much the same way that differences between formal and informal clothing seem to have reduced in recent years. This is something that's certainly worth considering.

Trying on shoes

It's important that you find a new pair of shoes comfortable and trying them on can be a good way of doing so, although it's worth noting that a few minutes spent in a shop is unlikely to be enough to really get the benefit.

If you want to find out if shoes are right for you then you may want to try them for longer - this is where online stores can surprisingly have a real advantage over rival high street chains. Turn returns policies to your advantage - you'll find that they often give you the opportunity to try before you finalise your purchase.

We always recommend that consumers compare returns policies, just as you would look at pricing, service, delivery costs and so many other elements before making an online purchase.

Saving money

How can you get the best deals? It's clear that the best prices will often be found online. There are many reasons for this:

  • Online stores tend to have lower overheads. This is because they don't have to maintain shop premises, with all of the costs that are associated with maintaining a physical presence in this form
  • They tend to hold more stock. Once again, this often down to the fact that they won't be having to maintain a shop in an expensive part of town
  • You can compare prices more easily. Comparing prices can be a real pain if you're using traditional stores, but it's wonderfully simple when it comes to online shopping.


Many people tell us that they like to visit a traditional store in order to try shoes on and take a look at them "in the flesh", but they then take a look online to find the lowest prices. This can be a good approach, although some shoes will be sold exclusively by online stores, so it's not always possible.

Voucher codes (sometimes known as discount codes) can also be a good way to make additional savings. If you're not familiar with the general concept here, then it could certainly be worth you finding out a bit more.

Discount codes are often offered by online retailers as a way of helping them to really stand out from their competitors. They often entitle you to a little bit of money off, or may allow you to get free delivery on some (or all) products. Not all stores do offer voucher codes, but we've tried to list a number of specialist stores that do offer discounts on comfortable shoes.

Voucher codes

We also offer some great voucher codes, enabling you to make big savings when buying fly flots and other shoes online from UK retailers.

Italian Shoes

Don't forget to check out our detailed investigation into Italian shoes, which looks at a number of questions including whether Italian shoes really are the best. As you might expect, we take a particularly close look at comfortable shoes for women and where to buy them online.